Freshman Year

Freshman year’s CIBACS project was to create a company and propose the expansion of an established brand to a foreign country. I was a part of the Submarines, and my team consisted of Riley Burke, Melanie O'Hara, and Kadon Lybarger. We proposed to develop a Jersey Mike's franchise in Iceland. The Submarines had to study the logistics of moving a company. The work included, but was not limited to, determining an appropriate location, modifying the product, creating pricing, and the new complexities of running a franchise overseas. Our team created a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and formed a comprehensive marketing plan. A presentation followed, and we presented our research and strategies in front of a panel of judges that included a Jersey Mike's franchise owner and parent volunteers. My personal focus was finding a location that would be well suited for a Jerseys Mike’s location, and general research on Iceland. Working as a team, we came together to convey to the judges that the Submarines were a company capable of expanding Jersey Mike’s brand into Iceland.